Matichuk Insights is led by Graeme Matichuk, a library lover, architectural designer, community engagement specialist, and accessibility advocate. Born in St. Albert and now based in Edmonton, Graeme has built a 360-degree perspective on public libraries over 15 years. His experience spans working as a library staff member, a library advocate and volunteer, and a consultant designing facilities and leading strategic planning.
Diverse Training
Graeme is a lifelong accessibility advocate and has the following certifications and memberships:
Rick Hansen Foundation Accessibility Certification (RHFAC) Professional
Member of the International Association of Accessibility Professionals
Member of the Accessibility Professional Network
Member of the International Association of Facilitators
FNIGC The Fundamentals of OCAP® Certificate of Completion
Currently, he works as a public and stakeholder engagement advisor in a large municipality, advising public servants on best practices for community engagement, strategic planning, analysis, and reporting.
Extensive Library Experience
Graeme has worked with many public libraries, including:
- Vermilion Public Library
- Edmonton Public Library
- St. Albert Public Library
- Edson & District Public Library
- Spruce Grove Public Library
- Chestermere Municipal Library
- Devon Public Library
- Bibliothèque de Beaumont Library
His library advocacy has connected him with over a dozen libraries worldwide, exploring best practices in volunteer mobilization and library advocacy. He has attended the Ontario Library Superconference, the Alberta Library Conference, and the Stronger Together Library Conference, published articles on public libraries, and maintains a global awareness of library trends. In 2025, Graeme presented a session on Friends of the Library revitalization at Alberta’s Stronger Together Library Conference to over 100 attendees.
A Seasoned Community Engagement Expert
With over seven years of experience in facilitation and engagement strategy, Graeme believes thoughtful questions, relationship-building, and effective engagement strategies reveal a community’s true needs.
In his work, he challenges the conventions of community engagement that often prioritize privileged and settler voices, and he invites marginalized peoples into the decision-making process. He has developed a signature facilitation style – welcoming, considerate, and insightful – getting to the heart of what matters and unveiling patterns and unexpected insights.
Education
Graeme is a proud alumnus of Queen’s University and NAIT.
Bachelor of Science (Honours), Queen’s University, 2016 (Chancellor’s Scholar)
Diploma in Architectural Technology, NAIT, 2018 (Top Graduating Student)
Associates and Collaborators
Matichuk Insights works closely with other experts in engagement, facilitation, and strategic planning. These collaborators bring unique expertise, skillsets, and proven results.
Alexandra Morrison
Alexandra (she/her) is the Principal and Co-Founder of Morria Strategies Ltd., a boutique consulting firm that specialies in bringing strategic insights to organizations through planning, engagement, communications and facilitation. Alexandra is an expert in high-conflict projects, working on both large and small-scale projects across Western Canada. The industries she has worked with include: land use planning and development, budgeting, transportation and active transportation, policy and bylaw development, and history, culture and tourism.
Matichuk Insights 