With over 8 years of facilitation experience, Graeme’s unique facilitation style ensures welcoming and eye-opening community engagement. We uncover what truly matters to your community, revealing surprising insights and patterns. Our approach to engagement can include the public, targeted parties, specific communities, internal staff, partner organizations, or any other networks whose voice you need to hear to make decisions.

We offer specialized services tailored to public libraries, because every library deserves custom solutions. As a leading library strategist in Alberta, Graeme Matichuk brings 15+ years of experience and a unique blend of expertise in accessibility, library operations, and facility design.

Graeme standing a pointing to a poster that says "In my dream library..." with various coloured sticky notes with writing on them

Why work with Matichuk Insights?

✓ Deepen Community Connections We lead innovative community engagement, needs assessments, and data analysis to identify and prioritize community needs, helping you reconnect with the community and weave their perspectives into your strategic planning.	✓ Streamline Strategic Planning We help you streamline and advance strategic planning using effective community engagement, expert industry knowledge, and a tried-and-true research methodology to reduce your team’s workload.
✓ Tailored Support You can choose the level of support needed. Whether you need a comprehensive community needs assessment; complete survey design, implementation, and analysis; or high-level advice on strategically designing a survey, we are here to help.	✓ Global Expertise Graeme Matichuk has developed relationships with public libraries and Friends of the Library groups across the world, building an expert knowledge base on how each library meets the needs of their community in unique ways.

Services Offered

Community Needs Assessment
Survey Design and Analysis
Survey and Community Engagement Review
Library Strategic Plan Development
Library Space Needs Assessment
Library Feasibility Study

“Museums, libraries, art galleries, youth centres, parks, playgrounds, paddling pools, drop-in centres, housebound services, day centres, community centres… these are the glue that binds our communities.” – Dawn Finch

Graeme Matichuk has worked with many public libraries:

Vermilion Public Library
Edmonton Public Library
St. Albert Public Library
Edson & District Public Library
Spruce Grove Public Library
Chestermere Municipal Library
Devon Public Library
Bibliothèque de Beaumont Library

His library advocacy has connected him with over a dozen libraries worldwide, exploring best practices in volunteer mobilization and library advocacy. He has attended the Ontario Library Superconference, the Alberta Library Conference, and the Stronger Together Library Conference, published articles on public libraries, and maintains a global awareness of library trends. In 2025, Graeme presented a session on Friends of the Library revitalization at Alberta’s Stronger Together Library Conference to over 100 attendees.

Graeme Matichuk has experience designing and facilitating across many engagement tactics:

Qualitative Data Collection	Leading focus groups with marginalized communities to understand their unique perspectives and leading in-depth staff interviews to inform strategic planning.
Quantitative Data Collection	Designing and analyzing online surveys for asynchronous engagement.
Interactive Workshops	Facilitating workshops of all sizes, from small, focused sessions to large-scale events, with a variety of creative activities to engage audiences.
Design Charrettes	Leading design charrettes to collaboratively develop solutions and create shared ownership.
Community Engagement Events	Organizing and facilitating open houses and community conferences to gather public input.
Deliberative Dialogue & Collaborative Conversations	Guiding deliberative dialogues, World Cafes, and Conversation Cafes to promote deep listening and thoughtful discussion.
Presentations and Stakeholder Communication	Presenting to key audiences, including council meetings and library boards, and leading blue-sky visioning sessions.
Specialized Engagement	Tailoring engagement methods to specific audiences, including children, teens, and people with disabilities, to advance accessibility and inclusivity.
Strategic Planning & Reflection	Facilitating lessons learned reflection workshops to pull valuable insights and encourage continual improvement.